From the desk of our CEO and leader Craig Malloy: "Thought Leadership marketing is very important for growing technology companies. For instance, it is important for Lifesize to inform and educate our prospects and customers of our vision for the future of our market. This gives us credibility, and helps overcome our lack of scale and brand as compared to say, Microsoft, Google or Cisco. We have such a great story to tell and are better positioned than those behemoths to execute against it because of our focus and energy around a specific market.
Here is the first installment of some of the great work now starting to come from our Marketing team. This is a excellent marketing piece because it is authentic content and vision from Bobby Beckmann and Michael Helmbrecht as they discussed it at panel discussions during the recent Infocomm event in Las Vegas. The Marketing team has packaged it up in an easily readable format with great design."
If you find a few minutes in your busy days, explore Lifesize's innovation in response to the evolving facts of the video conference market!