TechTarget, Sandra Glitten, May 2016
The reporter Sandra Glitten has published her article titled “Benefits of video conferencing unlock with flexible setups” which includes Lifesize insight from our customer Heaven Hill Brands:
"Different approaches for small teams
Enabling small groups to collaborate has been the primary driver for deploying video conferencing at Heaven Hill Brands, a manufacturer of distilled spirits in Bardstown, Ky.
Brittany Capito, a senior brand manager at Heaven Hill, has nailed down three use cases for video conferencing: collaboration among employees at multiple sites, including those in Louisville, Ky., and Austin, Texas; working with outside partners, such as advertising agencies; and connecting and collaborating with the 50 field sales managers who work mostly out of home offices throughout the country.
The company uses a combination of Lifesize's in-room systems in conference rooms and cubicle/meeting room access via desktops. As adoption rates rise, Capito's biggest struggle has been getting end users to break the habit of tying up conference rooms for individuals or meetings consisting of smaller groups.
'We had high demand, and in the beginning had a big problem with scheduling conflicts for the six conference rooms,' she says. She wants to educate users on the capabilities on desktops and laptops so they opt for those when appropriate. 'I want to set up guidelines so we free up those larger spaces,' she says.
Capito says Heaven Hill made a conscious decision not to deploy mobile carts because 'we didn't want to have the responsibility and time requirement to move a system around. We wanted everything in place when people wanted to start a video conference.' However, mobile users can access video conferencing via a laptop or tablet using Lifesize's cloud service."
The article discusses the different options available in market for enterprises today and how different industries utilize them. In addition to Lifesize, the other conferencing technologies included in the article were GoToMeeting, Google Hangouts, Skype, Avaya, Cisco and Polycom.
Click here to read the full article.