Interview with Amy Downs: 'Subscription Businesses Need Customer Service at its Core to Drive Success'

Document created by mariagaller Employee on Sep 30, 2016Last modified by mariagaller Employee on Sep 30, 2016
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Small Business Trends, Brent Leary, September 30, 2016 (interview with Amy Downs / amyd)



Amy Downs of Lifesize: Subscription Businesses Need Customer Service at its Core to Drive Success

When Lifesize, an HD video collaboration platform, was spun-out from computer peripheral maker Logitech, it had to make a massive shift of its product offering to a subscription-based cloud service.  Which also meant they needed to make a massive shift to becoming a company highly aligned with rapidly changing customer needs and expectations, or else risk losing them almost as fast as they’re able to bring them on.

Amy Downs, Chief Customer Success and Happiness Officer Lifesize, shares with us how the key to the company’s transformation to a subscription business model was changing the corporate culture to be customer-first.  And how that change raised their net promoter score (NPS) from negative four to over seventy, increased customer retention rates, and created a customer support team that finally understood their value to the business.

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Small Business Trends: Before we jump in there maybe you can give us a little of your personal background.

Amy Downs: Absolutely. I’ve been in the tech space for many years. I started as a coding software as a software engineer early in my career and realized very quickly that I missed working with people and customers and so over time I’ve just really enjoyed creating experiences and working with them with employees happy employees — happy customers and so on. So really have spent the last few years of my career focused in on both. Both growing startups and also this SAP what we’ve done here at Lifesize which is really a bit of a turnaround. And so — really helping companies to understand the importance that customer obsession has to add to the overall bottom line.


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