I think adding the capability to configure your webcam from the LifeSize Cloud client, like what is possible from the Skype app, would be a great.
There are a lot of instances where flicker control, exposure, back-light compensation etc. needs to be adjusted.
What I currently do is open the Skype client, configure my webcam and then return to Cloud Client. I think that it is very counter productive to use another video client to do something that is lacking in your primary video client